[SPARK-2437] Rename MAVEN_PROFILES to SBT_MAVEN_PROFILES and add SBT_MAVEN_PROPERTIES

NOTE: It is not possible to use both env variable  `SBT_MAVEN_PROFILES`  and `-P` flag at same time. `-P` if specified takes precedence.

Author: Prashant Sharma <prashant.s@imaginea.com>

Closes #1374 from ScrapCodes/SPARK-2437/rename-MAVEN_PROFILES and squashes the following commits:

8694bde [Prashant Sharma] [SPARK-2437] Rename MAVEN_PROFILES to SBT_MAVEN_PROFILES and add SBT_MAVEN_PROPERTIES