As of #1777 we log the name of the actor system when it binds to a port. The current name "spark" is super general and does not convey any meaning. For instance, the following line is taken from my driver log after setting `spark.driver.port` to 5001.
```
14/08/13 19:33:29 INFO Remoting: Remoting started; listening on addresses:
[akka.tcp://sparkandrews-mbp:5001]
14/08/13 19:33:29 INFO Remoting: Remoting now listens on addresses:
[akka.tcp://sparkandrews-mbp:5001]
14/08/06 13:40:05 INFO Utils: Successfully started service 'spark' on port 5001.
```
This commit renames this to "sparkDriver" and "sparkExecutor". The goal of this unambitious PR is simply to make the logged information more explicit without introducing any change in functionality.

Author: Andrew Or <andrewor14@gmail.com>

Closes #1810 from andrewor14/service-name and squashes the following commits:

8c459ed [Andrew Or] Use a common variable for driver/executor actor system names
3a92843 [Andrew Or] Change actor name to sparkDriver and sparkExecutor
921363e [Andrew Or] Merge branch 'master' of github.com:apache/spark into service-name
c8c6a62 [Andrew Or] Do not include hyphens in actor name
1c1b42e [Andrew Or] Avoid spaces in akka system name
f644b55 [Andrew Or] Use more specific service name